Curriculum Development of Public Relations Study Programs in Era 4.0

Sigit Tri Pambudi(1), Yenni Sri Utami(2*), Ida Wiendijarti(3)
(1) Universitas Pembangunan Nasional “Veteran” Yogyakarta
(2) Universitas Pembangunan Nasional “Veteran” Yogyakarta
(3) Universitas Pembangunan Nasional “Veteran” Yogyakarta
(*) Corresponding Author

Abstract

The existence of the Public Relations Study Program in the Department of Communication is expected to be able to meet the industry's need for professionals in the field of Public Relations, who are able to establish good relations between companies, government and society, Developing a Public Relations curriculum is expected to be able to meet the needs of communication management preparation for companies, government agencies and a society that is able to improve corporate governance, government agencies and the public in the current era of information and openness. In addition, it also supports the Regulation of the Minister of Communication and Information of the Republic of Indonesia, Number 12 of 2015 concerning the competency standard of the Functional Position of Public Relations Institution. The research is intended to determine the feasibility of the curriculum applied in the learning process in the Public Relations Study Program in the face of the Indonesian Revolution 4.0 which is characterized by intense competition and rapid information flow in all sectors. Public Relations Professionals are required to have strong competitiveness to be able to align themselves with other countries' Public Relations professionals. Innovation is the key to increasing sustainable productivity, which in turn can accelerate the nation's economic growth. To improve the quality and quantity of innovation in the Industrial Revolution 4.0 era, universities need to re-orient the curriculum so that it remains relevant to the times. The data obtained from research are expected to be able to provide information and input on materials that can support the learning process, so that things that need to be addressed and improved can be identified. This study uses an evaluative approach with a case study method, which aims to describe the situation or look for facts and facts factually.

 

Keywords: Public Relations, Curriculum, Industrial Revolution 4.0

Keywords


Public Relations, Curriculum, Industrial Revolution 4.0

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