Dhiani Dyahjatmayanti, You She Melly Anne Dharasta


Specific objectives in this study is to analyze the implementation of concrete learning processes and practices in learning organizations on travel agency companies in Yogyakarta in the midst of a tight competition. Then, give suggestion of recommendation of strategic steps for travel agency company in Yogyakarta in order to apply organizational principle of learners. In addition, the contribution to knowledge or theory is manifested in the form of review and additional insight into the application of learning organizations to the company.

This research uses qualitative approach. Data collected were primary data obtained through questionnaire of learning organization and interview with related respondent, and secondary data.

Primary data were analyzed by conducting content analysis. The method used to test the validity of data is triangulation and respondent validation.

Based on the results of research and analysis, researchers found that travel agency company in Yogyakarta has not become a learning organization. This is because there are components of concrete learning processes and practices that have not been implemented properly, specifically the limited education and training.

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