Training on Development of Work Relationships and Social Media Marketing in MSMEs

Authors

  • Bramma Aji putra Prodi MM UST, Indonesia
  • Muinah Fadhilah Magister Manajemen UST Yogyakarta, Indonesia
  • Ambar Lukitaningsih Magister Manajemen UST Yogyakarta, Indonesia
  • Gendro Wiyono Magister Manajemen UST Yogyakarta, Indonesia

Keywords:

MSME, Relationship, Social media, Marketing, Training

Abstract

This service aims to provide of training to handicraft SMEs in Yogyakarta. The COVID-19 pandemic has had a negative impact on MSMEs, one of which is handicraft MSMEs. The purpose of this training is a strengthening the development of work relations and product marketing through social media. The results obtained after the training show that strengthening work relations and using social media is effective as a marketing medium and increasing turnover. In addition, the development of social media also needs to involve the youth for increasing digital marketing innovation.

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Published

2022-09-28

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