The Capacity Building of Smes in Semanu, Gunung Kidul Through Digital Marketing Socialization and Training

Syamsul Hadi; Sugiyamin Syamsul; Anselmus Sudirman; Lina Setiawati; Nur Rokhman; Nurul Myristica Indraswari

doi:10.30738/impacts.v2i1.14168

The Capacity Building of Smes in Semanu, Gunung Kidul Through Digital Marketing Socialization and Training

Authors

Syamsul Hadi Universitas Sarjanawiyata Tamansiswa, Indonesia
Sugiyamin Universitas Sarjanawiyata Tamansiswa, Indonesia
Anselmus Sudirman Universitas Sarjanawiyata Tamansiswa, Indonesia
Lina Setiawati Universitas Sarjanawiyata Tamansiswa, Indonesia
Nur Rokhman Universitas Sarjanawiyata Tamansiswa, Indonesia
Nurul Myristica Indraswari Universitas Sarjanawiyata Tamansiswa, Indonesia

DOI:

https://doi.org/10.30738/impacts.v2i1.14168

Keywords:

Digital marketing, community service, participatory rural appraisal

Abstract

Purpose  This community service aims to socialize and train appropriate Digital Marketing strategies for SMEs in Padukuhan Pragak, Semanu Gunung Kidul, to increase competition and adaptive capacity. Methods - Participatory Rural Appraisal (PRA) is used in community service to develop the community's potential. Result and discussions - Numerous potentials must be developed; this service process is divided into three stages: pre-implementation, implementation, and evaluation of the service program managed to carry out. Conclusion - Avoid being stuck in one's comfort zone by constantly innovating in products, distribution channels, various marketing networks, increasing knowledge, and being active in charitable contributions.

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Published

2023-03-05

How to Cite

Syamsul Hadi, Syamsul, S., Anselmus Sudirman, Lina Setiawati, Nur Rokhman, & Indraswari, N. M. (2023). The Capacity Building of Smes in Semanu, Gunung Kidul Through Digital Marketing Socialization and Training . IMPACTS: International Journal of Empowerment and Community Services, 2(1), 1–7. https://doi.org/10.30738/impacts.v2i1.14168