ANALISIS PEMASARAN KOPI ARABIKA DI DESA SIHITE I KECAMATAN DOLOK SANGGUL KABUPATEN HUMBANG HASUNDUTAN

Authors

  • Tio Lumban Batu Universitas Medan Area, Indonesia
  • Endang Sari Simanullang Universitas Medan Area , Indonesia

Keywords:

Kopi Arabika, Saluran Pemasaran, Biaya, Margin

Abstract

This research aims to analyze the marketing of Arabica coffee in Sihite I Village, Dolok Sanggul District, Humbang Hasundutan Regency. This research has a sample size of 40 coffee farmers, 2 collecting traders, 2 diluent traders, 1 wholesaler in Sihite Village, Dolok Sanggul District, Humbang Hasundutan Regency. Considering the importance of the Arabica coffee commodity for farmers, a clear picture of the Arabica coffee marketing channel from farmer producers to final consumers is needed so that profits can be distributed evenly. This research was carried out starting from a survey, collecting data in the field and making a report. The research results show that there are two marketing channels, namely marketing channel 1 consisting of farmers and wholesalers and consumer channel 2 consisting of farmers, collecting traders, retailers, wholesalers and consumers. Marketing costs in Sihite I Village, Dolok Sanggul District, Humbang Hasundutan Regency with marketing costs of IDR 180.52/Kg and the highest marketing margin in level 2 marketing channels of IDR 25,000/Kg.

Keywords: Arabica Coffee, Marketing Channels, Costs, Margin

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Published

2024-03-31

How to Cite

Lumban Batu, T., & Simanullang, E. S. . (2024). ANALISIS PEMASARAN KOPI ARABIKA DI DESA SIHITE I KECAMATAN DOLOK SANGGUL KABUPATEN HUMBANG HASUNDUTAN. Jurnal Ilmiah Agritas, 8(1), 43–55. Retrieved from https://jurnal.ustjogja.ac.id/index.php/agritas/article/view/16418

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