ANALISIS PEMASARAN SALAK PONDOH (Salacca Edulis) DI KECAMATAN GIRIMULYO KABUPATEN KULON PROGO

Authors

  • Andre Priyanto
  • Susi Widiatmi

Keywords:

factors that affect the margin, the efficiency of marketing

Abstract

This research aims to know the factors that affect analysis of marketing efficiency and margin of “Salak Pondoh†in Girimulyo district, Kulon Progo regency. The basic method of research used in this research is a method of observation and measurement by conducting the interview directly to respondents using quisioner and then collect and collate the data, as well as analysis and explaination. The method of determining the location is done deliberately (purporsive) with the consideration that the selected area is one of the centers of production of “Salak Pondoh†in Girimulyo district, Kulon Progo regency whereas the determination of a sample of farmers and merchants to use the snowball method. The research results showed that the factors that affect is the present price of the marketing margins of manufacturers, marketing costs and the number of institutions simultaneously real affect against the marketing margin of “Salak Pondohâ€. Whereas with the present prices are individually tested the manufacturer is not significantly affect. The efficiency of the marketing channel that is in the Sub-District of Girimulyo showed that all of the channel marketing is already efficient.

Downloads

Download data is not yet available.

How to Cite

Priyanto, A., & Widiatmi, S. (2019). ANALISIS PEMASARAN SALAK PONDOH (Salacca Edulis) DI KECAMATAN GIRIMULYO KABUPATEN KULON PROGO. Jurnal Ilmiah Agritas, 2(1), 43–52. Retrieved from https://jurnal.ustjogja.ac.id/index.php/agritas/article/view/4289

Issue

Section

Artikel

Citation Check

Most read articles by the same author(s)

1 2 > >>