Representation of Islamic value in Verbal Communication of Ayat-Ayat Cinta Movie’s Character

Achmad fasha Amarullah(1*)
(1) Universitas Islam Negeri Sunan Gunung Djati Bandung ( UIN BANDUNG)
(*) Corresponding Author
DOI : 10.30738/sosio.v6i1.6291


ABSTRACT: Since at least 170 thousand years ago, humans have begun to use clothing and attach meaning to it. The contemporary socio-religious dynamics of the phenomenon brought back robes among people in Indonesia, especially men. The author uses Peirce's triadic semiotic analysis theory of robes and clothing to determine whether there has been a shift in the meaning of robes worn in Arabic with robes worn in Indonesia. The picture of the robes of the two cultures is analysed by looking at the icons, indexes, and symbols that make up the meaning of the robes. Culture itself is defined as a system of behaviour that is transmitted socially to the symbol as the highest cultural element. Many of them do not understand the basic principles of Islam itself, such as how Islam regulates the way of life between men and women. Their misunderstanding starts from their failure to understand the wrong concept which causes them to understand the wrong concept. correct understanding is needed to make things clear. The Qur'an has a certain section on matters of the lives of men and women. From the results of the analysis shows that the robe in Arabic means: shows the practical value of doing business, shows the Arabic rules over other nations, to build Arab unity, become a protective family, lead a relaxed life, simplicity, pattern, religiosity, conformity, social status, and worship. Comparison with the robes worn in Indonesia found that nine of these eleven meanings have shifted while two meanings: simplicity and worship, still remain the same as in Arabic, even stronger. The meaning of robes in Indonesia includes race leadership, diversity of clothing, low understanding of Islam, part of the strength, which includes violations, acculturation, identity, religiosity, simplicity, sexual strategy, social status, enlightenment, repentance, daily life in pesantren and tolerance. The factors that cause the shift in the meaning of this form are physical and cultural factors, with qualitative methods and Charles Sander Pierce's semiotic theory. This journal will discuss about these matters, how it is in an Islamic perspective based on the Surah Al-Ahzab verse 59 which deals directly with the shari'i dress.
KEY WORDS: Islamic Concepts; Islamic Perspective; Qur’an interpretation; semiotics; pierce; Islamic values, verbal communication


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