Upajiwa Dewantara : Jurnal Ekonomi, Bisnis dan Manajemen Daulat Rakyat https://jurnal.ustjogja.ac.id/index.php/upajiwa <table style="height: 245px;" width="684" cellpadding="2"> <tbody align="top"> <tr> <td width="135px">Journal Title</td> <td><strong>Upajiwa Dewantara : Jurnal Ekonomi, Bisnis dan Manajemen Daulat Rakyat</strong></td> </tr> <tr> <td>ISSN</td> <td><strong>P <a href="https://issn.brin.go.id/terbit/detail/1513147196">(2614-0888)</a>; E <a href="https://issn.brin.go.id/terbit/detail/1496910549">(2580-4553)</a></strong></td> </tr> <tr> <td>DOI Prefix</td> <td><strong>Prefix 10.30738 Crossref</strong></td> </tr> <tr> <td>Editor in Chief</td> <td><a href="https://scholar.google.com/citations?user=O5UTAqIAAAAJ&amp;hl=id"><strong>Dr. Syamsul Hadi, SE., MM</strong></a></td> </tr> <tr> <td>Publisher</td> <td><a href="https://ustjogja.ac.id/id/" target="_blank" rel="noopener"><strong>Universitas Sarjanawiyata Tamansiswa</strong></a></td> </tr> <tr> <td>Frequency</td> <td><strong><a href="https://jurnal.ustjogja.ac.id/index.php/upajiwa/issue/archive" target="_blank" rel="noopener">Two issues per year (June &amp; December)</a><br /></strong></td> </tr> <tr> <td valign="top">Citation Analysis</td> <td><strong><a href="https://scholar.google.co.id/citations?user=1ilFQOIAAAAJ&amp;hl=id" target="_blank" rel="noopener">Google Scholar</a> | <a href="https://garuda.kemdikbud.go.id/journal/view/11413" target="_blank" rel="noopener">Garuda</a> | <a href="https://app.dimensions.ai/discover/publication?or_facet_source_title=jour.1314670" target="_blank" rel="noopener">Dimension</a> | <a href="https://doaj.org/toc/articles/2580-4553?source=%7B%22query%22%3A%7B%22bool%22%3A%7B%22must%22%3A%5B%7B%22terms%22%3A%7B%22index.issn.exact%22%3A%5B%222580-4553%22%5D%7D%7D%5D%7D%7D%2C%22size%22%3A100%2C%22sort%22%3A%5B%7B%22created_date%22%3A%7B%22order%22%3A%22desc%22%7D%7D%5D%2C%22_source%22%3A%7B%7D%2C%22track_total_hits%22%3Atrue%7D">DOAJ</a> | <a href="https://sinta.kemdikbud.go.id/journals/google/10767">SINTA </a></strong></td> </tr> </tbody> </table> <p><strong>Upajiwa Dewantara: Jurnal Ekonomi, Bisnis dan Manajemen Daulat Rakyat </strong>is a journal published twice a year in June and December by the Master of Management Study Program, Faculty of Economics, Universitas Sarjanawiyata Tamansiswa Yogyakarta. Upajiwa Dewantara publishes articles reporting research results and ideas from various fields related to economics, business, and management. Upajiwa Dewantara journal accepts manuscripts from various groups that meet the requirements of scientific writing with the scope of economics, business, and management. Accepted drafts will be processed through double-blind peer reviewers before being accepted for publication.</p> Universitas Sarjanawiyata Tamansiswa en-US Upajiwa Dewantara : Jurnal Ekonomi, Bisnis dan Manajemen Daulat Rakyat 2614-0888 <p>Penulis yang menerbitkan jurnal ini setuju dengan persyaratan berikut:</p><ol><li>Penulis mempertahankan hak cipta dan memberikan hak jurnal publikasi pertama kepada Upajiwa Dewantara dengan karya yang secara bersamaan dilisensikan di bawah Lisensi Internasional <a href="https://creativecommons.org/licenses/by-sa/4.0/">Creative Commons Attribution-ShareAlike 4.0 (CC BY-SA 4.0)</a> yang memungkinkan orang lain membagikan karya tersebut dengan pengakuan dari karya penulis dan publikasi awal dalam jurnal ini.</li><li>Penulis dapat memasukkan pengaturan kontrak tambahan yang terpisah untuk distribusi non-eksklusif dari versi terbitan jurnal tersebut (misalnya, kirimkan ke repositori institusional atau publikasikan dalam sebuah buku), dengan pengakuan publikasi awalnya di jurnal ini.</li><li>Penulis diijinkan dan didorong untuk memposting pekerjaan mereka secara online (mis., Di gudang institusional atau di situs web mereka) sebelum dan selama proses penyampaian, karena dapat menyebabkan pertukaran yang produktif, serta kutipan karya yang diterbitkan sebelumnya dan yang lebih lama.</li></ol> Kreativitas Dan Inovasi Terhadap Sikap Kewirausahaan UMKM https://jurnal.ustjogja.ac.id/index.php/upajiwa/article/view/16222 <p><em>This research was conducted in Food Court at </em><em>Festival Kuliner Bengcoolen Mall Bengkulu City</em><em>, </em><em>&nbsp;</em><em>&nbsp;aims to explain the influence of </em><em>&nbsp;creativity and innovation influenced entrepreneurship</em><em> attitude</em><em> for UMKM food court at </em><em>Festival Kuliner Bengcoolen Mall. The technique of collecting data using quesionnaires and interviews. </em><em>The data were tested with validity test, reliability test and hypotheses test; using </em><em>simple </em><em>regression that the analysis compared the value of table tand arithmetic t and multiple regression test which the analysis compared between arithmetic fand table F.</em> <em>The research results indicate that creativity and innovation have a simultaneous influence on entrepreneurship</em><em> attitude.</em> <em>T</em><em>he variables of creativity and innovation significantly affecting entrepreneurship</em><em> attitude</em><em>, accounting for up to 92.5%</em><em>, while the rest for 7.5%, shown by the other factor which was not hypothesized, or other variables which were not included in the research. </em></p> Anggri Puspita Sari Febzi Fiona Copyright (c) 2023 Upajiwa Dewantara : Jurnal Ekonomi, Bisnis dan Manajemen Daulat Rakyat http://creativecommons.org/licenses/by-nc-sa/4.0 2023-12-31 2023-12-31 7 2 65 72 PENGARUH EKONOMI FAKTOR TERHADAP MINAT BELI RUMAH SEDERHANA MILENIAL https://jurnal.ustjogja.ac.id/index.php/upajiwa/article/view/15888 <p><em>This research is quantitative with regression methodology to test the hypothesis of the millennial generation's interest in the influence of modest home purchasing power. By using a random sampling of millennial generation data by measuring buying interest using binary data 1 for interested in buying &amp; 0 for not interested in buying, and simple housing interest factors are proxied as Economic Factors, External Support, Internal Quality, Social Environment &amp; Lifestyle are measured using ratio data. The results of this study conclude that lifestyle, economic factors, and internal quality simultaneously significantly influence the intention to buy a simple house. Meanwhile, the influence of External Support &amp; Social Environment has not been proven on the millennial generation's interest in buying a simple house.</em></p> <p>&nbsp;</p> Nika Arsita Singgih Santoso Copyright (c) 2023 Upajiwa Dewantara : Jurnal Ekonomi, Bisnis dan Manajemen Daulat Rakyat http://creativecommons.org/licenses/by-nc-sa/4.0 2023-12-31 2023-12-31 7 2 81 89 PENGARUH KELOMPOK REFERENSI TERHADAP KEPUTUSAN PEMBELIAN DAN DAMPAKNYA TERHADAP LOYALITAS PELANGGAN XIAOMI https://jurnal.ustjogja.ac.id/index.php/upajiwa/article/view/15802 <p>Tujuan utama penelitian ini adalah: untuk mengetahui dan menganalisis&nbsp; Pengaruh yang signifikan antara Kelompok Referensi&nbsp; terhadap Loyalitas Pelanggan Xiaomi melalui Keputusan Pembelian</p> <p>Lokasi Penelitian berada di Kota Malang, sedangkan populasi penelitian ini adalah semua pelanggan yang pernah membeli HP Xiaomi di MOG Malang sedangkan sampelnya berjumlah&nbsp; 100.responden&nbsp;</p> <p>Hasil Penelitian menunjukkan bahwa data yang dipergunakan adalah valid dan reliabel; semakin baik kelompok referansi semakin tinggi Keputusan Pembelian; semakin tinggi Keputusan Pembelian , semakin tinggi Loyalitasnya ; Semakin baik kelompok referensi semakin tinggi Keputusan Pembelian, maka semakin kuat Loyalitas Pelanggan; Pengaruh total variabel yang diteliti sebasar 30,92 %.</p> <p>Kata-kata kunci: Kelompok Referensi, Kelompok Referensi,, Keputusan Pembelian</p> joko samboro Copyright (c) 2023 Upajiwa Dewantara : Jurnal Ekonomi, Bisnis dan Manajemen Daulat Rakyat http://creativecommons.org/licenses/by-nc-sa/4.0 2023-12-27 2023-12-27 7 2 48 54 STRATEGI PENGEMBANGAN TAMBAK UDANG DI KECAMATAN BLANG MANGAT KOTA LHOKSEUMAWE ACEH https://jurnal.ustjogja.ac.id/index.php/upajiwa/article/view/16339 <p><em>This study discussed the SWOT analysis on the shrimp pond cultivation business in the Blang Mangat District, Lhokseumawe city. The type of research used qualitative through a field research. The data source used primary data from the business owner directly. The results of the research are internal factors that become strength like as large land potential, production value and volume, facilities and infrastructure, availability of adequate seeds and spatial utilization of coastal areas. The weaknesses are the high production costs, the windmills who cannot turn off at night, human resources and limited funds. While external factors that become opportunities are stable and competitive shrimp prices, demand for shrimp products, adequate transportation facilities, large business opportunities and consumer preference for pond products. Factors that pose a threat are shrimp diseases, reduced environmental carrying capacity, rising feed prices, low selling prices and environmental damage.</em></p> <p><em> </em></p> <p><em>Keywords: SWOT analysis, business, shrimp pond cultivation</em></p> Malahayatie Malahayatie Rahmawati Dwi Koerniawati Muhammad H. Holle Muhammad Lukman Alfakihuddin Farida Mony M. Rasyidin Copyright (c) 2023 Upajiwa Dewantara : Jurnal Ekonomi, Bisnis dan Manajemen Daulat Rakyat http://creativecommons.org/licenses/by-nc-sa/4.0 2023-12-31 2023-12-31 7 2 101 110 HUMAN RESOURCE MANAGEMENT FUNCTIONS IN BUSINESS SUSTAINABILITY https://jurnal.ustjogja.ac.id/index.php/upajiwa/article/view/15980 <p><em>The frozen food business run by three female students is a start-up business that has been running for one year. This study aims to determine the function of human resources (HR) in the sustainability of the Frozen Food business managed by three female students. The research method uses a descriptive qualitative approach. Data processing techniques were taken through field observations, interviews, and literature. The research was conducted for five months from August to December 2022. The results showed that the HR management function has been used in the frozen food business process. The indicator is that there is a division of labor (job description) between business group team members. The division of tasks is a reference for performance evaluation and serves as a guideline in order to run business practices. By implementing the HR management function, there is a difference in the frozen food business from before. Significant improvements in the product, marketing, resource, potential customer, and financial sectors. For business sustainability, frozen food business actors need to upgrade their entrepreneurial skills and abilities in HR management governance. The role of universities and lecturers also influences the sustainability of student businesses through policy interventions, curriculum, and activity programs to increase student entrepreneurial literacy, interest, and talent</em></p> Aep Saefullah Willson Gustiawan Arlis Dewi Kuraesin Rahmawati Nurasiah Moeljono Copyright (c) 2023 Upajiwa Dewantara : Jurnal Ekonomi, Bisnis dan Manajemen Daulat Rakyat http://creativecommons.org/licenses/by-nc-sa/4.0 2023-12-31 2023-12-31 7 2 90 100 Pengaruh Brand Image dan Sertifikasi Halal Terhadap Minat Beli Mixue di Daerah Istimewa Yogyakarta https://jurnal.ustjogja.ac.id/index.php/upajiwa/article/view/15835 <p><em>This study aims to determine the influence of brand image and halal certification partially and simultaneously on Mixue's purchase intention in </em>Daerah Istimewa Yogyakarta<em>. The research analysis method use primary data sources with quantitative descriptive research using SPSS 23. The tests included instrument tests, classical assumption tests, multiple linear regression analysis, hypothesis testing and coefficient of determination tests. The data used was obtained using a research questionnaire to 200 online respondents. The results show that the brand image variable partially had a positive and significant effect on Mixue's purchase intention. The halal certification variable partially has a positive and significant effect on Mixue's purchase intention. Simultaneously, the brand image and halal certification variables have a positive and significant effect on Mixue's purchase intention. The R2 test shows that the brand image and halal certification variables have an effect of 44.7% on Mixue purchase intention in </em>Daerah Istimewa Yogyakarta<em>.</em></p> Milna Asmarita Tri Utami Murwani Eko Astuti Copyright (c) 2023 Upajiwa Dewantara : Jurnal Ekonomi, Bisnis dan Manajemen Daulat Rakyat http://creativecommons.org/licenses/by-nc-sa/4.0 2023-12-27 2023-12-27 7 2 55 64 DETERMINAN INTENTION TO STAY PADA KARYAWAN DI BIDANG PERHOTELAN https://jurnal.ustjogja.ac.id/index.php/upajiwa/article/view/16343 <p>In this study, we will look at the employees of the Paku Mas Hotel Yogyakarta to see how factors like perceived organisational support, job satisfaction, and organisational commitment affect their intention to stay. A quantitative technique is used in this study via the distribution of questionnaires and interviews to a non-probability sample of forty individuals. Using SPSS version 25, this study used descriptive statistics and multiple linear regression to analyse the collected data. The following are some of the key takeaways from this study: (1) Perceived organisational support does not have a positive and significant effect on intention to stay; (2) job satisfaction does have a positive and significant effect on intention to stay; (3) organisational commitment does have an effect on intention to stay; (4) all three of these factors perceived organisational support, job satisfaction, and organisational commitment influence intention to stay at the same time; and (5) job satisfaction is the most important factor in determining intention to stay.</p> Luthfiana Amiroh Beta Asteria Copyright (c) 2023 Upajiwa Dewantara : Jurnal Ekonomi, Bisnis dan Manajemen Daulat Rakyat http://creativecommons.org/licenses/by-nc-sa/4.0 2023-12-31 2023-12-31 7 2 73 80